Web Development & UX
Articles and insights about web development & ux — helping UK businesses grow smarter.
Product Catalogue Website or Online Shop: Which Does Your Business Need?
Decide whether customers should enquire, request a quote or buy online by examining product complexity, pricing, stock and the work behind each order.
Moving from WooCommerce to Shopify: What Happens to Your Products, Customers and SEO?
Plan a WooCommerce-to-Shopify move around products, customer access, open orders and stock, with a controlled cutover and a separate SEO acceptance check.
Custom WordPress Theme vs Page Builder: Which Is Right for Your Business?
Choose a WordPress editing approach by comparing content structure, design freedom, dependencies and handover, rather than assuming custom always means better.
HubSpot or WordPress for Your Marketing Team? Run This Editing Test First
Give your marketing team the same editing brief in HubSpot and WordPress. Compare publishing effort, shared content, permissions and recovery before choosing.
Website Designers for Small Business: 9 Questions to Ask Before You Hire One
Nine practical interview questions for choosing a small-business website designer, with evidence to request and helpful follow-up questions.
Shopify vs WordPress: How to Compare Running Costs After Year One
Compare the second-year cost of Shopify and WordPress with WooCommerce, including apps, support, payments and the work your team still has to do.
Website Redesign Sign-Off: A Practical Acceptance Testing Checklist
Approve a website against real business tasks, not only its appearance. Define test evidence, launch blockers, known limitations and the exact version being accepted.
Can Your Team Edit a Next.js Website Without a Developer?
Yes, when the editing system is designed around your team's tasks. Check content controls, preview, permissions and publishing instead of judging the CMS by its demo.
Shopify vs WooCommerce for Subscriptions: Which Fits Your Business?
Compare the full subscription journey, not just the first checkout. Renewals, payment failures, customer changes and fulfilment should drive the platform decision.
How to Connect WordPress Forms to HubSpot Without Losing or Duplicating Leads
Choose one capture route, map the fields and test the complete enquiry journey. A WordPress success message is not proof that HubSpot received a usable lead.
Can You Redesign a Website in Stages Without Taking It Offline?
A phased redesign can keep an existing website running while new sections take shape. Plan the boundaries, shared features, redirects and rollback before you start.
How to Switch WordPress Developers Without Losing Access to Your Website
A practical WordPress supplier handover: secure the right accounts, check backups and licences, test the incoming developer's access and keep enquiries working.
Migrating to HubSpot Content Hub: How to Preserve URLs, SEO, Forms and Tracking
Plan a HubSpot Content Hub migration that protects valuable URLs, search signals, form data, attribution and the team's publishing workflow.
Can Changing Your Shopify Theme Hurt SEO, Tracking or Sales?
Learn what a Shopify theme change can affect, what stays in the admin, and how to test SEO, analytics and buying journeys before publishing.
WordPress Plugin Audit: Which Plugins Are Slowing Down or Putting Your Website at Risk?
Use this careful WordPress plugin audit to find unnecessary, slow, unsupported or risky dependencies without breaking the live website.
Website Redesign Services: What Should Be Included Before You Sign a Proposal?
A practical proposal checklist covering strategy, content, SEO, accessibility, tracking, ownership and support before a website redesign begins.
Off-the-Shelf WordPress Theme Checklist: 15 Tests Before You Commit
Use 15 practical checks to decide whether a WordPress theme will support real content, safe updates, good performance and future business needs.
Why Are My Pages Crawled but Not Indexed After a WordPress-to-Next.js Migration?
A practical diagnosis for pages that Google can crawl after a WordPress-to-Next.js migration but still chooses not to index.
WooCommerce vs Shopify for B2B and Trade Businesses: Which Handles Complex Pricing Better?
A practical comparison of WooCommerce and Shopify for UK trade pricing, customer catalogues, quantity rules, VAT, integrations and ongoing ownership.
How to Personalise Landing Pages Without Hurting SEO or Page Speed
A practical UK implementation guide for useful landing-page personalisation that protects crawlability, performance, privacy and measurement.