Web Development & UX
Articles and insights about web development & ux — helping UK businesses grow smarter.

Website Redesign Services: What Should Be Included Before You Sign a Proposal?
A practical proposal checklist covering strategy, content, SEO, accessibility, tracking, ownership and support before a website redesign begins.

Off-the-Shelf WordPress Theme Checklist: 15 Tests Before You Commit
Use 15 practical checks to decide whether a WordPress theme will support real content, safe updates, good performance and future business needs.

Why Are My Pages Crawled but Not Indexed After a WordPress-to-Next.js Migration?
A practical diagnosis for pages that Google can crawl after a WordPress-to-Next.js migration but still chooses not to index.

WooCommerce vs Shopify for B2B and Trade Businesses: Which Handles Complex Pricing Better?
A practical comparison of WooCommerce and Shopify for UK trade pricing, customer catalogues, quantity rules, VAT, integrations and ongoing ownership.

How to Personalise Landing Pages Without Hurting SEO or Page Speed
A practical UK implementation guide for useful landing-page personalisation that protects crawlability, performance, privacy and measurement.

Is Next.js Faster Than WordPress? A Three-Run Mobile Lighthouse Comparison
A transparent three-run mobile Lighthouse comparison of confirmed Next.js and WordPress pages, plus the limits that matter before choosing a platform.

What Makes Good Website Content? A Practical Guide for UK Businesses
A plain-English guide to planning useful website content that answers real customer questions, earns trust and supports search visibility and enquiries.

How to Build a High-Converting Homepage: A Practical Checklist
A practical homepage checklist for UK businesses that want clearer positioning, stronger proof and a simpler route from first visit to genuine enquiry.

How to Choose a Web Developer with Mobile-First Design Expertise
A practical UK checklist for finding a web developer who can prove their mobile-first thinking through real work, testing and clear technical decisions.

How Much Does Custom WordPress Development Cost in the UK? Pricing, Timelines and What You Get
A transparent guide to MattDarm's current custom WordPress prices, what affects a quote, expected timelines and what should be included in a professional build.

What Does a Professional Website Audit Include? A Practical Checklist for UK Businesses
Understand what a professional website audit should cover, from technical SEO and accessibility to privacy, user journeys and conversion tracking.

Website Migration SEO Checklist: How to Rebuild Your Website Without Losing Rankings, Leads or Analytics
A practical website migration SEO checklist for UK businesses, covering URL mapping, redirects, tracking, testing and post-launch monitoring.

Website Accessibility Audits: What They Check, What They Cost and What to Fix First
A practical guide to website accessibility audits: what they check, what affects the cost and how UK businesses should prioritise the fixes that matter most.

UX/UI Design for Service Businesses: How to Make Complex Offers Easy to Buy
Complex services do not need complicated websites. Learn how UX/UI design makes your offer clearer, more credible and easier for the right customer to buy.

Website vs Web App: Costs, Use Cases and Which Your UK Business Needs First
Website or web app? An honest guide to the cost drivers, use cases and signs your UK business needs a custom app rather than a smarter website.

Why Accessibility Widgets Could Get You Sued, Not Protected
The floating accessibility button is sold as instant compliance. It is not, and it can make your legal position worse. Here is what overlays really do and what genuine compliance looks like.

Built Your Website With AI? Here's What Breaks When Real Customers Arrive
AI website builders are great for a quick first version. The trouble starts when your business actually relies on the site. Here is what breaks, what is salvageable, and how to decide.

INP Core Web Vital: How to Find and Fix Slow Interactions
A practical guide to Interaction to Next Paint: how to find slow user interactions, separate field data from lab tests and prioritise fixes that help customers.

WordPress to Next.js: Should You Rebuild Your Site for Speed and SEO?
Headless WordPress with a Next.js front-end is the big web trend right now. Here is what it means, when a rebuild is worth it, and when WordPress is still fine.

Shopify SEO UK: How to Rank Your Store on Google
Shopify makes a great store but it will not rank itself. Here is a practical Shopify SEO guide to getting your products and collections found on Google.