Struggling to decide between Google Ads and Facebook Ads? You’re not alone. Every pound spent on ads must deliver real results, but how do you choose when both platforms promise growth?

As a UK business owner, your marketing budget is precious. Should you prioritise Google’s search-driven precision or Facebook’s audience targeting? Let’s cut through the confusion. This guide won’t tell you one platform is better—it’ll show you which aligns with your goals, industry, and audience. Ready to stop guessing and start growing?